Making climate action rewarding:

Designing a climate brand and product with humor


Organisation: ClimatePartner YOU
My Role: Lead Designer

Using humor as comic relieve for a topic no one knows to deal with

Climate change. What can an individual do? To be honest: a lot! But people don’t want to deal with a problem they believe they can’t solve on their own anyway. And it’s true, lifestyles are influenced by the masses. So by many individuals. Logic burn!

Then everything is clear: it needs climate protection, which motivates, creates a movement and fits into the own life. This is exactly what ClimatePartner YOU is working on.

To make this message tangible at first glance, we have created a brand that conveys the delicate topic with a portion of humor and a UX that playfully creates a simple and personal approach to climate protection.

Let’s start
something new


Whether you're a fan of my work, have burning questions, want to join forces on a project, or just need an excuse for a coffee (or tea) break – I'm up for it! ☕