CLIMATE PARTNER YOU
Making climate action rewarding:
Designing a climate brand and product with humor
Organisation: ClimatePartner YOU
My Role: Lead Designer
![Teaser-YOU](https://lenarieger.design/wp-content/uploads/2023/07/Teaser-YOU.png)
Using humor as comic relieve for a topic no one knows to deal with
Climate change. What can an individual do? To be honest: a lot! But people don’t want to deal with a problem they believe they can’t solve on their own anyway. And it’s true, lifestyles are influenced by the masses. So by many individuals. Logic burn!
Then everything is clear: it needs climate protection, which motivates, creates a movement and fits into the own life. This is exactly what ClimatePartner YOU is working on.
![CP_YOU_Brand-Manual](https://lenarieger.design/wp-content/uploads/2023/07/CP_YOU_Brand-Manual.png)
![CP_YOU_Brand-Manual2](https://lenarieger.design/wp-content/uploads/2023/07/CP_YOU_Brand-Manual2.png)
![CP_YOU_Brand-Manual5](https://lenarieger.design/wp-content/uploads/2023/07/CP_YOU_Brand-Manual5.png)
![CP_YOU_Brand-Manual3](https://lenarieger.design/wp-content/uploads/2023/07/CP_YOU_Brand-Manual3.png)
![CP_YOU_Brand-Manual13](https://lenarieger.design/wp-content/uploads/2023/07/CP_YOU_Brand-Manual13.png)
![CP_YOU_Brand-Manual18](https://lenarieger.design/wp-content/uploads/2023/07/CP_YOU_Brand-Manual18.png)
To make this message tangible at first glance, we have created a brand that conveys the delicate topic with a portion of humor and a UX that playfully creates a simple and personal approach to climate protection.
![Emission-Sources](https://lenarieger.design/wp-content/uploads/2023/09/Emission-Sources-1.png)
![Reduction](https://lenarieger.design/wp-content/uploads/2023/09/Reduction-1.png)
![Offset](https://lenarieger.design/wp-content/uploads/2023/09/Offset-1.png)
![Success](https://lenarieger.design/wp-content/uploads/2023/09/Success-1.png)